Website Design London: How to Create Successful Web Design

A successful social media site can do wonders in boosting sales, creating contacts and driving traffic. But how does a successful site look? Imagine Twitter or Facebook. If either one doesn’t look as good as it does, or as easy to navigate, would you have spent hours browsing through countless tweets and status updates? A great website, therefore, is something that is functional but still reflects the business ethos. A badly designed one, meanwhile, not only damage sales, but the business’ reputation as well. You can of course skip the whole thing and look for something like web design agency London.

So where do you start in terms of creating a successful web design for London based businesses?

  1. Begin with a clear idea.

What exactly do you want on your website? How do you plan to create it?

Before you begin building your site, it’s important that you have the answer to those two questions. It defines how the rest of the process is going to go. For example, it’s not enough to envision a website that’s visually and aesthetically superior to your competitors, you also need to decide how to make it happen. Do you have people within the company with the right skill sets to build the site or would you need to hire professionals to do it?

  1. Set how much you are willing to spend on the project.

Building a website in London can be expensive. Just try browsing the web for web design services in London and chances are, you’ll get different quotes from different people. Some could go as low as a couple of thousand dollars, but some can go as high as 5 figures. So in choosing a web designer, you have to exercise due diligence to weed out the best ones that could also give you fair prices.

Web design doesn’t have to costly, though. There are many hosting platforms that can help you develop your site without depleting your savings. WordPress is one example. If you have the skills and the time to play around with stock templates, you can build yourself a fantastic site at a fraction of the cost a web designer will charge.

  1. Develop your Content.

A nice-looking website may be enjoyable visually, but if it’s not backed up by relevant content, it won’t do anything for your business. Make sure that your imagery reflects the message the website is trying to convey.

An attractive website should entice visitors. A user-friendly, easy to navigate one ensures those same customers will keep returning. Make sure that you keep your site’s content relevant and intuitive, otherwise your visually-appealing site won’t translate to business success.


6 of the Top Web Design Trends for 2014

Web design is very dynamic. It’s something that is continuously changing with the times. Every year, new ideas are given life with hopes of making the whole industry better. Some of those ideas hit the mark, a few of them sunk into oblivion, just ask a couple of Brisbane web design agencies about the failed ones.

This year, new web design trends are emerging from London. What are they? Let’s list them down.

  1. Flat UI

Flat design is replacing the old school way of creating shadows and gradients to create a 3-dimensional effect. Industry experts will tell you that using a flat user interface makes sense. It makes for less clutter, white space is utilized better and a better user experience is created over-all. Clients started asking for simple, clean and modern websites. The answer was flat UI.

  1. Responsive Design

No longer content with just creating mobile versions of standard websites, web design has evolved to become more responsive. It basically means creating layouts that adjust to the width of the device used to view the site.

  1. Better Visuals

Old-style websites relied heavily on blocky text and paragraphs. But in today’s fast-paced world, who has time to hunker down and read all that? This is why many websites are nixing heavy text in favor of relevant, visually compelling imagery. With prices becoming more affordable, loading speed getting faster and access to high-quality pictures no longer much of a challenge, 2014 is the year when creative and unique images take over.

  1. Parallax

What’s a good image worth if the site if the resolution is crap? This year, websites are getting rid of 960 pixels that used to be great on the Internet Explorer 6. To make bigger statements and create maximum impact, the focus turned to parallax design. Characterized by scrolling mischief, powerful imagery and creative typography, parallax is being used by big brands to usher in the new generation of website design.

  1. Infographics

Infographics are like pumped up visuals. They provide all the information together with the image in small spaces. They’re both eye-catching and cost efficient. Website viewers like them because it allows for some creative storytelling and allows them to absorb the information without the usual gravity learning entails.

  1. Content-Focused

While many websites still rely on SEO-heavy content, using keyword stuffing to boost site rankings, many others are nixing SEO in favor of more relevant content. This simple approach allows the design to take more of a support role, highlighting the information, instead of stealing the thunder.

Will these trends take off and create a permanent impact, or will they be passé by the same time next year? Only time will tell.